‘Sansachun’ Brand Renewal
Renewal for the representative brand “Sansachun” of Baesangmyun Brewery, Korean traditional liquor company, celebrating the 20th anniversary.
Baesangmyun Brewery wanted to renew “Sansachun” brand to be more sophisticated and wittier than before, while maintaining the original brand identity. action seoul then has planned the renewal in a way the brand could empathize and commune with the consumers who have loved the brand for the last 20 years. New character ‘Ann’ was created to deliver a brand story as the center of brand marketing and communications.
Baesangmyun Brewery wanted to renew “Sansachun” brand to be more sophisticated and wittier than before, while maintaining the original brand identity. action seoul then has planned the renewal in a way the brand could empathize and commune with the consumers who have loved the brand for the last 20 years. New character ‘Ann’ was created to deliver a brand story as the center of brand marketing and communications.
‘Sansachun’ Brand Renewal
Client : Baesangmyeonjuga
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action seoul
Creative Direction : Jangsub Lee
Art Direction & Design : Minah Hong
Lead Design : Hyunsu Kim
Design Research : Koojong Kang, Hyeongyeong Kim, Deokwoo Kim
Illustration : Minah Hong
ⓒ action seoul