Playful ASEAN
Visual identity design for a special exhibition <Playful ASEAN> in the Asean Culture House in Busan. action seoul has observed the traditional leisure activities of the 10 ASEAN countries by their direction and movement. The subtitle “Low to the Ground, Up Above, In a Circle Out and About” gave a specific concept to each section of exhibition. The long fabrics hanging on the ceiling cut across the exhibition hall shaping the direction and movement of ASEAN traditional games. Under the coherent identity of ‘Movement of Games,’ the ribbon lettering graphic design on a poster was also applied to the title design inside the exhibition hall.
Playful ASEAN
Client : ASEAN Culture House
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action seoul
Creative Direction : Jangsub Lee
Art Direction & Design : Minah Hong
Graphic Design : Hyeongyeong Kim
Space Design : Koojong Kang
Design : Deokwoo Kim
Installation : action seoul, Juntae Noh
ⓒ action seoul