Good tastes from good ingredients
"Orga's Kitchen" is Orga Whole Foods' specialty food product brand which helps prepare healthy and delicious meals conveniently. They use seasonal ingredients to maximize the natural flavors, aromas and nutrition of the raw materials, and also reduce sugar, sodium and fat. With this principle, they practice the catch phrase “Nature is cooked. Health is cooked.”
For this, action seoul developed the lingual and visual brand identity lingual and selling space VMD. The symbol was inspired by the moment where healthy ingredients are cooked in a pot. The VMD of “Orga's Kitchen”, the instant cooking home-meal menu and “Orga Bakery & Café” were also covered by action seoul.
For this, action seoul developed the lingual and visual brand identity lingual and selling space VMD. The symbol was inspired by the moment where healthy ingredients are cooked in a pot. The VMD of “Orga's Kitchen”, the instant cooking home-meal menu and “Orga Bakery & Café” were also covered by action seoul.
Good tastes from good ingredients
Client : ORGA Whole Food
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action seoul
action seoul
Creative Direction : Jangsub Lee
Market Research : Hyojung Lee
Art Direction & Design : Minah Hong
Lead Design : Hyeongyeong Kim
Photography : Kiwoong Hong
ⓒ action seoul