<Doosan Humanities Theater 2017: Conflict> Five Fairies of Conflict
“Doosan Humanities Theater” is an annual 3-month humanities program by Doosan Art Center, talking about timely themes of the year.
action seoul was in charge of overall design of 2017 program as well as planning and execution of on/off-line marketing and event. The theme for 2017 was ‘Conflict’ which came to introduce five fairy tale animal characters for public promotion, based on the <Thomas-Kilmann Five Conflict Management Styles>.
For SNS-oriented content marketing, various types of experimental marketing activities were carried out, such as figure modeling, video clips, stop motion, graphic card news, and webtoon sketches.
<Doosan Humanities Theater 2017: Conflict> Five Fairies of Conflict
Client : Doosan Art Center
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action seoul
Creative Direction : Jangsub Lee
Market Research & Promotion : Hyojung Lee
Contents Managing : Hyojung Lee, Minah Hong
Art Direction & Design : Minah Hong
Design : Koojong Kang, Deokwoo Kim, Hyeongyeong Kim
Illustration : Deokwoo Kim
ⓒ action seoul