Emergence, XO center
Seoul National University's "XO Center" is an institute for fostering "convergence human resource education" whose ultimate goal is to find and realize 'self-ness' through in-depth creative convergence education.
action seoul conducted the brand identity strategy and development of the "XO Center". To shape the "infinite emergence", the goal of the "XO Center", action seoul studied the shape of non-linear curves and designed symbols that show both X and O at the same time. The symbol conveys their vision that "Amid the process where different fields converge, the emergence of Solution O is emerged for Problem X." To achieve the value, in addition, various variations of symbols are made possible, because they do not define any limit on the emergence that can be achieved.
Emergence, XO center
Client : SNU CALS
(Colleage of Agriculture and Life Sciences)
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action seoul
Creative Direction : Jangsub Lee
Art Direction & Design : Minah Hong
Design : Koojong Kang, Hyeongyeong Kim
ⓒ action seoul