Citron Paradise
Branding for citron farm of a couple who stick to organic farming in a small island ‘Gogeumdo’ of Wando-gun, Jeollanam-do province. Under a brand storytelling concept of ‘Citron Paradise, Citron Island,’ the brand naming and package design are developed.
The brand logo delivers an inspiration of turning yellow Gogeumdo island with ripe yellow citron, in the winter cherishing the time spent with the sun, wind, and waves. The logo design also brings the farmer’s dream to grow ‘citron we can pick and eat with the skins on.’
Citron Paradise
Client : YUJADO
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action seoul
Brand Strategy & Naming : action seoul
Creative Direction : Jangsub Lee
Art Direction & Design : Minah Hong
Design : Koojong Kang, Inyoung Park, Hyeongyeong Kim
ⓒ action seoul