Beyond the Borders
KOCCA(Korea Creative Content Agency) has launched “Multi Content Testbed” in 2017 to provide a platform as an experimental stage of innovative convergence content.
“Multi Content Testbed” is a ‘test ground’ to unite Culture & Art contents and state-of-the-art Technology beyond the borders and boundaries. action seoul thus developed a symbol of “connecting door to door” to present the vision as a testbed. The symbol consisted of two pillars representing ‘a certain domain or space’ and an oblique-angled figure implying ‘experiment or change.’ It was later applied to graphic applications in various ways, such as on signage or infographic.
“Multi Content Testbed” is a ‘test ground’ to unite Culture & Art contents and state-of-the-art Technology beyond the borders and boundaries. action seoul thus developed a symbol of “connecting door to door” to present the vision as a testbed. The symbol consisted of two pillars representing ‘a certain domain or space’ and an oblique-angled figure implying ‘experiment or change.’ It was later applied to graphic applications in various ways, such as on signage or infographic.
Beyond the Borders
Client : Korea Creative Content Agency
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action seoul
Creative Direction : Jangsub Lee
Art Direction & Design : Minah Hong
Lead Design : Deokwoo Kim
Design : Hyeongyeong Kim
ⓒ action seoul